Interactive 3D Web Experience

BMW 320i Digital Showroom

A digital showroom experiment that brings car exploration into the browser: an interactive 3D model, studio lighting, and PBR material detail you can explore directly.

Homepage preview of BMW 320i Digital Showroom
Project Highlights Interactive 3D Web Experience

Website Objective

car.technosindo.com was built as a digital showroom that brings the experience of viewing a car directly into the browser. Instead of a static photo gallery, visitors can orbit the BMW 320i G20 model, change the body paint, and inspect components from any angle without installing an app.

Key Value Highlighted

Its main strength is real-time interaction: five body paint options (Alpine White, Black Sapphire, Melbourne Red, Mineral Grey, Portimao Blue), component inspection covering body & paint, LED headlights, wheels & brakes, and interior & cockpit, plus camera presets and controls for auto rotate, studio lights, and reset view. The specification panel presents official figures such as 184 hp, 300 Nm of torque, 0—100 km/h in 7.4 seconds, and a 235 km/h top speed.

Technology & Approach

3D Web Showroom Three.js WebGL / PBR Interactive Product Viewer